Kroger begins grocery delivery in North Texas with facility in Dallas

Dallas marked another way to get food delivered with the opening of a new delivery service from Kroger. According to a statement, the grocery chain has opened a new Customer Fulfillment Center (CFC) in southeast Dallas at 4221 Telephone Rd.

In a statement, Kroger vice president and head of e-commerce Bill Bennett said the new service will bring fresh food and ingredients to our doorsteps.

The range extends to Oklahoma City in the north and Austin and San Antonio in the south. The entire DFW Metroplex will be covered.

“Customers can use Kroger.com or the Kroger app to view the weekly flyer, select personalized digital coupons, search for products by food preference, and ultimately place their delivery order, saving time and effort. ‘money,” Bennett says.

Kroger Delivery is a partnership between Kroger and grocery e-commerce company Ocado Group that began in 2018.

The delivery network relies on automated distribution centers with more than 1,000 robots that move on giant 3D grids. Nicknamed “The Hive”, the grids contain bins with products and customer orders. Robots collect products from The Hive and take them to pick stations where items are sorted for delivery.

This process is governed by algorithms that ensure items are packaged intelligently. For example, fragile items are placed on top, bags are weighed evenly, and each order is optimized to fit in the fewest number of bags, reducing plastic usage.

Delivery vans are refrigerated and can store up to 20 orders.

More algorithms are used to optimize delivery routes, taking into account factors such as road conditions and fuel consumption. Drivers can travel up to 90 miles with facility commands to make deliveries.

Kroger has also just launched a membership program for $59 or $99 per year that offers perks like unlimited free shipping on orders of $35 or more and fuel points.

The installation will work in conjunction with “radiated” installations in Austin, San Antonio and Oklahoma City; each spoke facility will serve as a last-mile transshipment dock that will allow Kroger Delivery to expand its services to more customers.

Kroger currently operates customer fulfillment centers in Wisconsin, Ohio, Florida, Atlanta and Detroit, with more centers planned for California, Maryland, Arizona, Cleveland, Charlotte NC, Denver, Southern Florida and the Northeast.

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