12 Mar The secrets to increase web traffic to your page
The creation of a web page is a strategic step for businesses and companies to attract customers, consumers and even potential investors. But what is the ideal method to make your page more visible, have traffic and achieve its raison d’être? Next we will give you the secrets that Digital Marketing experts use for it.
# 1 Keywords or keywords
Within your website and blog, you must include the keywords that define your product or service. This to achieve appear among the main places of Google search. When the content contains information related to the searches that users do, your page can be one of the main ones. For example, if you have a furniture store, some key words you could use would be: furniture for home, kitchen furniture, interior decoration, and all those that have a greater relationship to the subject you address.
Although Google takes into account the number of times your keyword is found on the entire page, you must place it in a way that does not seem forced. As long as the content is relevant and you use a minimum of 5 times the word you can get your page ranked.
# 2 Load speed
Another important point is the loading speed of your site. This is also important for the positioning that is given to your page and for the experience that the user has. The more optimized your content is, the faster the upload speed and the higher the visits.
It is established that for each increase of half a second in the loading of a page, you can reduce up to 20% of web traffic. There are tools such as Page Speed Insights or GTmetrix that show the load speed metrics with just copy and paste the url and also share some recommendations to improve it.
# 3 Internal links
A secret of SEO (Search Engine Optimization), is to use internal links so that users can navigate within your site and complement the information you give them. That is, when you present certain information and can be supplemented with another, you can use links that help redirect to that content.
Google ranks better the pages that are more redirected through links.
This works to transfer authority and ranking between your own pages and thus raise web traffic by keeping users within your site.
In this other post we have included two guides that our Digital Marketing experts in Konfío, have created to help you step by step to improve your positioning in Google and take advantage of Facebook.
# 4 Social networks
Social networks are the best channel to use to attract the attention of users and directly increase traffic. By means of posts or campaigns you can elevate the visits generating content that in the first instance calls your attention and thus wish to know more. The importance of having quality content and useful information is what makes the pages more attractive.
# 5 Email marketing
Email marketing can be another tool that helps in your strategy to increase traffic to your page. It should be aimed at those users who already had an interaction and now you want them to continue visiting you. This consists of massive emails sent to emails that you have previously collected, even from your customers who prefer to make their purchase in a physical way.
To start collecting a list of emails, you should only place a subscription form in a visible place on your page and communicate the message that they can receive special information, discounts or coupons. Once you start collecting the emails, you can use tools like Mailchimp to design the way these emails will look and place the exclusive content for your subscribers and periodically remind them that you exist.
As you can tell, the secrets to increase the web traffic of a page, are very simple to carry them out. Constantly review the performance and information you share, using the tools we recommend. You will manage to increase your visits and especially your sales.